What was needed:

Vodafone intended to implement a CRM (management customer relationship) system for both private and corporate sections, each responding to the specific needs of each area.

Moreover, they needed to update their product catalog in order to adapt it to the new management systems.


What we carried out:

Autana organized, developed and implemented the Siebel-Gestiona system for managing corporate clients and migrated the old application to the new system, Siebel, to manage private clients. Additionally, in the latter, the features that already existed and were part of the requirements were improved.

Once both CRM systems were established, Autana proceeded to optimize their product catalog. The processes these products would go through, as their creation and assignment to the appropriate category, were set and their characteristics and possible combinations with other products were defined, so that the most suitable offers could be provided to customers.


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