What was needed:

Royne needed to join their customer information into a Customer Center that would allow increasing both the number of customers and the number of orders per customer, as well as their service standards. Besides, Royne wanted to optimize their processes of order management (Order to Cash, OTC).


What we carried out:

Our team carried out a preliminary study comparing the different CRM (Customer Relationship Management) systems, so that the best Call Center that included a specialized system in customer management could be chosen. Royne finally decided to implement Siebel, as it was the tool that covered most of the project’s requirements. Thus Autana began installing and customizing the Customer Center, meeting the objectives set by Royne.


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